Shopper Insights

The Shoppers attention doesn't grows itself, we help you grab it

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The driving factor behind the buying decision

Understanding what influences a purchase decision is key to providing the most optimised buying journey for the customers.

Eye gaze tracking provides the ability to look at what each individual class of users are looking at comprising of product price,description, visuals, social proof, shipping information etc.

This helps identify the driving factor behind the buying decision. It is essential to provide this 'key info' to the customer at the right touch point during the buying journey.

What is seen is what is bought

In the existing digital paradigm, the product that is successful in capturing the user's attention has the highest sales. Hence , getting that user's attention is the real game changer. Eye gaze data helps measure the user attention that your page elements capture among your customers.

Get unbiased data to answer your questions

How are the price discounts performing for a defined product category

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What consumers might wish to purchase before they even do so

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What grabs the immediate attention of the customer

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Whether the improved product description is getting the necessary user attention

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Are customers struggling to identify the necessary product information

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What was the customer's visual behavior journey before bouncing off

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Our Solution

FOCII provides you insights on consumer behavior by letting you experience your consumer journey through their eyes. Our solution contains data and insights to maximize the user conversion on your product page.

Do you want to improve your user conversion?

Try it for free

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